[Skip to Content]
Toggle

NATIONAL CONFERENCE ON CULTURAL PROPERTY PROTECTION

CONTENT

SCHEDULE

Insider Threat Damage to Reputation/Credibility

There are many types of incidents that can cause serious and sometimes lasting damage to the reputation of a cultural institution.  Reputational damage results from both planned and spontaneous events that might occur within the walls, on the property or even within the institution’s virtual environment.  When they unfold, these events can generate both short-term and long-term public relations challenges that may impact visitation, staff morale, and fundraising. Social media activity is often the first stage of negative reactions from the public and/or media. It is also a big part of the solution. In this moderated panel discussion and Q&A, three seasoned Smithsonian communications specialists will recount events, personal experiences and the lessons they learned managing the controversies they saw coming—and planned for-- and the ones they didn’t.

Speakers

Bethany Bentley

Bethany Bentley

Assistant Director for Marketing & Communications

Linda St. Thomas

Chief Spokesperson, Smithsonian Institution

Sarah Taylor Sulick

Sarah Taylor Sulick

Public Affairs Specialist, Smithsonian

Location

The Hirshhorn Museum and Sculpture Garden Ring Auditorium

The Hirshhorn Museum and Sculpture Garden Ring Auditorium

Join our Mailing List